{ "name": "Procedure Cost Checker Whitening Product Index", "title": "Whitening Product Index", "url": "https://procedurecostchecker.com/datasets/whitening-product-index/", "csv": "https://procedurecostchecker.com/datasets/whitening-product-index.csv", "markdown": "https://procedurecostchecker.com/datasets/whitening-product-index/index.md", "computed_at": "2026-10-19", "license": "https://procedurecostchecker.com/terms", "headline": "The median published figure in the Whitening Product Index is 36 USD across 5 sources' own pages in USD (range 24.99 to 50 USD; 8 sources publish a figure), read 12 October 2026.", "quotes": [ "The median published figure in the Whitening Product Index is 36 USD across 5 sources' own pages in USD (range 24.99 to 50 USD; 8 sources publish a figure), read 12 October 2026.", "8 of the 37 named sources read in full publish a figure; 29 publish none, read 12 October 2026.", "The median is up 8.51 USD since 26 September 2026 (was 27.49 USD across 2)." ], "citation": "\"Procedure Cost Checker Whitening Product Index\", updated 2026-10-19, https://procedurecostchecker.com/datasets/whitening-product-index/.", "changed_since": { "since": "2026-09-26", "previous_median": 27.49, "delta": 8.51, "direction": "up", "sentence": "The median is up 8.51 USD since 26 September 2026 (was 27.49 USD across 2)." }, "national": { "unit": "USD", "n": 5, "median": 36, "min": 24.99, "max": 50, "p25": 27.49, "p75": 45, "mean": 36.196, "units": { "EUR": 2, "GBP": 1, "USD": 5 }, "published_sources": 8, "named_sources": 38, "read_sources": 37, "not_published": 29, "published_share": 0.216 }, "by_axis": {}, "rows": [ { "source": "MySweetSmile teeth whitening powder", "url": "https://mysweetsmile.com/en-us/products/teeth-whitening-powder", "figure": "€34,99 ", "value": 34.99, "unit": "EUR", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "Regular price €34,99 €29,99", "source_class": "primary-provider-own-site", "text_sha256": "3a8a06478c88159d466751d56e0a67fec8b6a3b48473db1de12db01aa17bec33" }, { "source": "Moon teeth whitening pen", "url": "https://moonoralbeauty.com/products/teeth-whitening-pen", "figure": "$29.99", "value": 29.99, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "Regular price $29.99", "source_class": "primary-provider-own-site", "text_sha256": "e86615cc9f87004b07f613ffa6be09311d70b0f2bf006d75da3e4bad55dce8cf" }, { "source": "Zimba professional whitening strips", "url": "https://shopzimba.com/collections/professional-whitening-strips", "figure": "$24.99", "value": 24.99, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "Regular price $24.99", "source_class": "primary-provider-own-site", "text_sha256": "181a434c7ec3bf6b8f2e0d2a4f493307eb473abe47d0009b3aac55528b59ea78" }, { "source": "Lumineux whitening strips, 21 treatments", "url": "https://lumineuxhealth.com/products/super-pack-whitening-strips-21-treatments", "figure": "$50.00", "value": 50, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "$50.00", "source_class": "primary-provider-own-site", "text_sha256": "991be5d60e53a4140b31cce16c4c65dcd549a62fecfe6067e67576309c0e9ec9" }, { "source": "Beconfident teeth whitening strips, 10 days", "url": "https://beconfident.com/us/produkt/teeth-whitening-strips-10-days/", "figure": "$36", "value": 36, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "$36", "source_class": "primary-provider-own-site", "text_sha256": "73695a212f37bedb99c625702b45cc305ded71ed1883a055cc6b9759a81fcdc6" }, { "source": "Oral-B 3D White Luxe Perfection", "url": "https://www.oralb.co.uk/en-gb/products/toothpaste-and-mouthwash/3d-white-luxe-perfection", "figure": "£10.00", "value": 10, "unit": "GBP", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "£10.00", "source_class": "primary-provider-own-site", "text_sha256": "b8abd44443b744fced9bb9d9b2b15f07601b1d92f08a0c78432627015736137c" }, { "source": "White Glo advanced whitening strips", "url": "https://whiteglo.com/products/advanced-whitening-strips", "figure": "€19,95", "value": 19.95, "unit": "EUR", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "€19,95", "source_class": "primary-provider-own-site", "text_sha256": "ad766bb06738540cbdf49c06864ffcd65d02f897f0351614166513b799383764" }, { "source": "Lumineux starter pack", "url": "https://lumineuxhealth.com/products/starter-pack", "figure": "$40.00", "value": 40, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "$40.00", "source_class": "primary-provider-own-site", "text_sha256": "74ce998a7a5f4c0a872155ad315d13acf5e6160b9003bc9f32e3bfe0381dc8fd" } ], "not_published": [ { "source": "Ultradent Opalescence Go", "url": "https://www.ultradent.com/products/categories/whitening/take-home/opalescence-go", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Ultradent Opalescence Custom take-home gel", "url": "https://www.ultradent.com/products/categories/whitening/take-home/opalescence-custom", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Philips Zoom take-home whitening", "url": "https://www.usa.philips.com/c-m-pe/dental-professionals/products/whitening/take-home-whitening", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Philips Zoom DayWhite Maximum", "url": "https://www.usa.philips.com/c-m-pe/dental-professionals/products/whitening/take-home-whitening/daywhite-maximum", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Philips Zoom professional whitening range", "url": "https://www.usa.philips.com/c-m-pe/dental-professionals/products/whitening", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "SDI Pola Day / Pola Night", "url": "https://www.sdi.com.au/au/product/poladay-polanight/", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "SDI Pola Light", "url": "https://www.sdi.com.au/en-us/product/pola-light/", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "SDI Pola Day / Pola Night instructions for use (PDF)", "url": "https://www.sdi.com.au/pdfs/instructions/en-ir/poladay%20polanight_sdi_instructions_en-ir.pdf", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Enlighten - all you need to know about the system", "url": "https://patient.enlightensmiles.com/blogs/teeth-whitening/all-you-need-to-know-about-the-enlighten-system", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Enlighten Evo4", "url": "https://blog.enlightensmiles.com/enlightens-newest-whitening-system-evo4/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Crest 3D Whitestrips Sensitive & Gentle", "url": "https://crest.com/en-us/oral-care-products/crest-3d-whitestrips-sensitive-&-gentle-at-home-teeth-whitening-kit", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Hismile PAP+ whitening strips", "url": "https://us.hismileteeth.com/products/whitening-strips", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Hismile PAP+ whitening powder", "url": "https://us.hismileteeth.com/products/whitening-powder", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Hismile PAP+ collection (international)", "url": "https://int.hismileteeth.com/collections/pap-collection", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "SNOW teeth whitening kit", "url": "https://www.trysnow.com/products/teeth-whitening-kit", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "SNOW all whitening kits", "url": "https://www.trysnow.com/collections/all-whitening-kits", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "BlanX Black O3Xygen Power whitening strips", "url": "https://www.blanx.com/blanx-black-whitening-strips", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "BlanX whitening strips O3Xygen Power", "url": "https://www.blanx.com/blanx-whitening-strips-o3xygen-power", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Beconfident new teeth whitening strips", "url": "https://beconfident.com/us/beconfident-new-teeth-whitening-strips/", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "WhiteWash Laboratories professional whitening strips", "url": "https://whitewashlaboratories.com/product/professional-whitening-strips/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "WhiteWash nano intensive whitening strips", "url": "https://www.whitewashnano.co.uk/products/nano-intensive-teeth-whitening-strips", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Dr Dent professional whitening", "url": "https://shop.drdent.co/en-us", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Auraglow teeth whitening kit", "url": "https://auraglow.com/products/teeth-whitening-kit", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Auraglow whitening gel", "url": "https://auraglow.com/products/teeth-whitening-gel", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Colgate Optic White overnight whitening pen", "url": "https://www.colgate.com/en-us/products/specialty/optic-white-overnight-teeth-whitening-pen", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Colgate Professional Optic White take-home (6% hydrogen peroxide)", "url": "https://www.colgateprofessional.com/products/specialty/owp-take-home", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Trycare (UK dental wholesaler) Boutique Whitening gel", "url": "https://www.trycare.co.uk/dental/categories/orthodontics/boutique-whitening-gel-day-and-night-kits", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "American Dental Association - whitening", "url": "https://www.ada.org/resources/ada-library/oral-health-topics/whitening", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Superdrug teeth whitening strips category", "url": "https://www.superdrug.com/toiletries/dental/teeth-whitening/teeth-whitening-strips/c/pt-teeth-whitening-strips", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" } ], "sources": [ { "url": "https://www.ultradent.com/products/categories/whitening/take-home/opalescence-go", "label": "Ultradent Opalescence Go", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ultradent.com/products/categories/whitening/take-home/opalescence-custom", "label": "Ultradent Opalescence Custom take-home gel", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.usa.philips.com/c-m-pe/dental-professionals/products/whitening/take-home-whitening", "label": "Philips Zoom take-home whitening", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.usa.philips.com/c-m-pe/dental-professionals/products/whitening/take-home-whitening/daywhite-maximum", "label": "Philips Zoom DayWhite Maximum", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.usa.philips.com/c-m-pe/dental-professionals/products/whitening", "label": "Philips Zoom professional whitening range", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.sdi.com.au/au/product/poladay-polanight/", "label": "SDI Pola Day / Pola Night", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.sdi.com.au/en-us/product/pola-light/", "label": "SDI Pola Light", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.sdi.com.au/pdfs/instructions/en-ir/poladay%20polanight_sdi_instructions_en-ir.pdf", "label": "SDI Pola Day / Pola Night instructions for use (PDF)", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://patient.enlightensmiles.com/blogs/teeth-whitening/all-you-need-to-know-about-the-enlighten-system", "label": "Enlighten - all you need to know about the system", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://blog.enlightensmiles.com/enlightens-newest-whitening-system-evo4/", "label": "Enlighten Evo4", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://crest.com/en-us/oral-care-products/crest-3d-whitestrips-sensitive-&-gentle-at-home-teeth-whitening-kit", "label": "Crest 3D Whitestrips Sensitive & Gentle", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://us.hismileteeth.com/products/whitening-strips", "label": "Hismile PAP+ whitening strips", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://us.hismileteeth.com/products/whitening-powder", "label": "Hismile PAP+ whitening powder", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://int.hismileteeth.com/collections/pap-collection", "label": "Hismile PAP+ collection (international)", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://mysweetsmile.com/en-us/products/teeth-whitening-powder", "label": "MySweetSmile teeth whitening powder", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.trysnow.com/products/teeth-whitening-kit", "label": "SNOW teeth whitening kit", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.trysnow.com/collections/all-whitening-kits", "label": "SNOW all whitening kits", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://moonoralbeauty.com/products/teeth-whitening-pen", "label": "Moon teeth whitening pen", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://lumineuxhealth.com/products/super-pack-whitening-strips-21-treatments", "label": "Lumineux whitening strips, 21 treatments", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://lumineuxhealth.com/products/starter-pack", "label": "Lumineux starter pack", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.blanx.com/blanx-black-whitening-strips", "label": "BlanX Black O3Xygen Power whitening strips", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.blanx.com/blanx-whitening-strips-o3xygen-power", "label": "BlanX whitening strips O3Xygen Power", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://beconfident.com/us/produkt/teeth-whitening-strips-10-days/", "label": "Beconfident teeth whitening strips, 10 days", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://beconfident.com/us/beconfident-new-teeth-whitening-strips/", "label": "Beconfident new teeth whitening strips", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://whitewashlaboratories.com/product/professional-whitening-strips/", "label": "WhiteWash Laboratories professional whitening strips", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.whitewashnano.co.uk/products/nano-intensive-teeth-whitening-strips", "label": "WhiteWash nano intensive whitening strips", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://shop.drdent.co/en-us", "label": "Dr Dent professional whitening", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.oralb.co.uk/en-gb/products/toothpaste-and-mouthwash/3d-white-luxe-perfection", "label": "Oral-B 3D White Luxe Perfection", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://whiteglo.com/products/advanced-whitening-strips", "label": "White Glo advanced whitening strips", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://auraglow.com/products/teeth-whitening-kit", "label": "Auraglow teeth whitening kit", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://auraglow.com/products/teeth-whitening-gel", "label": "Auraglow whitening gel", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://shopzimba.com/collections/professional-whitening-strips", "label": "Zimba professional whitening strips", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.colgate.com/en-us/products/specialty/optic-white-overnight-teeth-whitening-pen", "label": "Colgate Optic White overnight whitening pen", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.colgateprofessional.com/products/specialty/owp-take-home", "label": "Colgate Professional Optic White take-home (6% hydrogen peroxide)", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.boots.com/boots-teeth-whitening-strips-56s-10366367", "label": "Boots teeth whitening strips", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.trycare.co.uk/dental/categories/orthodontics/boutique-whitening-gel-day-and-night-kits", "label": "Trycare (UK dental wholesaler) Boutique Whitening gel", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.ada.org/resources/ada-library/oral-health-topics/whitening", "label": "American Dental Association - whitening", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.superdrug.com/toiletries/dental/teeth-whitening/teeth-whitening-strips/c/pt-teeth-whitening-strips", "label": "Superdrug teeth whitening strips category", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 8 of the 37 named sources that could be read published a usable figure; 29 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 146 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one row per product from the maker's own page: active agent (hydrogen peroxide, carbamide peroxide, PAP, hydroxyapatite, active oxygen), stated concentration where published, price, treatments per pack and therefore price per treatment, and whether the maker itself claims a sensitivity formulation. Two derived figures nobody publishes: price per treatment ranked across the whole shelf, and the SHARE of products that publish a concentration at all - and, joined to the statutory table, whether each product is lawful to sell in each jurisdiction, computed rather than claimed", "embed": "

36 USD

median published figure, Whitening Product Index, across 5 sources, read 12 October 2026

Source: Procedure Cost Checker Whitening Product Index
" }